MeToo hummus: what happens when your brand becomes a global movement?
A vegetarian food range called MeToo has been struggling since the hashtag went viral. The founder explains why she has finally decided to change the name In many ways, Ramona Hazan makes the perfect products for 2019. Her hummus and falafel range is vegan, gluten-free, locally made and follows food trends. “We have a quinoa falafel and a spinach and kale falafel,” Hazan, 40, says of her 14-year-old company’s innovations. Yet although the businesswoman has had some success – her range is sold in some branches of Sainsbury’s and Tesco – recently, buyers have gone cold. And Hazan thinks she might know why. “We haven’t got a definitive answer on this, but we are 90% sure that our name is not something anyone wants to put on the shelf,” Hazan speculates. That name? “ Like